ORIP
How do you create an identity for the office that does all of the major infrastructure research for all the laboratory work that takes place across every center across the National Institutes of Health?
Branding
The Beauty of Simplicity
There is a fine line of thought, research, and progress that ties together everything ORIP does into a tight-knit, multi-disciplinary office at NIH. In the end, it was this line – seen cutting across the logo, that tied together everything we designed for them; it was this simple yet elegant theme that brought this identity system to fruition.
Branding
A subtle use of color and traditional fonts mixed with a clean use of white space and a modern approach to design.
Branding
A Thin Gray Line
All of the communications collateral ORIP had before this project seemed to be about cramming as much information in as little space as possible. We went in the completely opposite direction. A thin line of demarcation weaved throughout their brand and content blocks was used to visually guide the reader and reinforce a focus on clean, well organized design layouts.
Communications
All Facts Start Out as Ideas
Simple, yet elegant color bands, the use of thin directional lines transformed what was once a drab research office identity into a modern branding system fit to represent this cutting-edge NIH Office.
Do you want to create something similiar?
Get a free estimation for your project requirements and start it within 24 hours.
Contact us
