How do you create an identity for the office that does all of the major infrastructure research for all the laboratory work that takes place across every center across the National Institutes of Health?
A subtle use of color and traditional fonts mixed with a clean use of white space and a modern approach to design.
A Thin Gray Line
All of the communications collateral ORIP had before this project seemed to be about cramming as much information in as little space as possible. We went in the completely opposite direction. A thin line of demarcation weaved throughout their brand and content blocks was used to visually guide the reader and reinforce a focus on clean, well organized design layouts.
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